A few more tidbits that the old-time Herters customers will smile and nod about.
Near the end, a year or two before they folded, they put through a new policy that no orders would be accepted at less than about -- I don't remember for sure -- $20 ?? My friend and I used to order from them all the time, but always small orders. If there was a shipping fee, we just paid it. I was a shooter and my friend was a fisherman. I bet we sent them six orders a year. Well, back in 1968, when they shocked everybody by limiting all orders to just a high dollar order, $20 was like $50 or more today. I mean, it just killed us. I am not sure we ever ordered again. I wonder if their profits were being eaten up by shipping fees? This was a terrible decision, and so many customers felt betrayed.
Remember Jacques Herter? He was George Leonard's grandson. Every catalog for several years had picture stories of Jacques hunting big game. He was only about 16 years old when he was set up as a "star" hunter -- and the catalog ran photo stories heralding his great "prowess" as a hunter. I remember one "exciting story" (ho-ho) where he killed a mountain lion. The guides ran the dogs to tree it. Then they brought Jacques up to shoot it out of the tree with one of the Herter's brand revolvers-- probably their 41 Magnum, which was their own prorietary cartridge. The photo story showed a photo of the cougar sitting up in the tree terrified, Jacques firing into the tree, and Jacques with his foot on the cougar's head. "Rah, rah rah!" Totally staged and contrived.
For years, Herters Company dragged Jacques around North America and the world, taking set-up shots arranged by expensive guides, shooting big game, and the catalogs featured with many photos of him standing over some big dead critter. Herter's spent plenty on multi thou $$ hunts. The guides, of course, did the real hunting. When the guides had the shot all set up, then they dragged Jacques up from camp to "pop" the poor ani-mule. What a joke.
I wonder if Jacques is still alive. He seemed a nice enough kid.
Some of Herter's was fun, and some was funny, but some was borderline crooked. Still, I sure felt bad when they went under.