At the expense of offending several people, here goes. I don't have any data on the demographic of shooters currently in the sport, but looking around the average guy would be about 65 and retired. There's a limited number of these people that, in retirement, can afford to shoot very much, due to many factors, cost of travel being the primary factor. Most of these guys have all the equipment they need. There is a limited number of these guys around and match attendance reflects this.
If we want more shooters we need to make the sport more appealing to a younger group. I'm not sure how to pull this off. I do think the target group would be empty nesters. Attending a lot of matches is a difficult thing to do for guys with families. I know we like it when shooters get their kids and grandkids involved in the sport but as soon as a kid, goes to college, gets married and starts a family, bench shooting falls in the ditch, not enough time or money, except in special circumstances. That leaves the aforementioned group of people that are past all that. So the question is how do we get empty nesters to come shoot.
I don't know. I have many friends in this group that shoot other disciplines, getting these guys to even try bench shooting is difficult. The message needs a lot of work. As a guy that falls in this group, that's still working, I can share a few things that need improvement.
The match scheduling, allotment of loading benches, and camping spots should be on a reserved basis. It's tough to go to a match after working all week and find all the loading benches and parking spots taken by a bunch of guys that have the time to get there a few days early. When a guy complains most match directors will say something like tough sh*t, that tends to piss a guy off, especially after driving most of the night to get there. It also impacts his attendance for the next match at that range. People are involved in sports they think they're getting a fair shake in. It's already enough of a disadvantage to take on a bunch of guys that have been there working on their setup for two days.
Moving forward, it looks like we may need the services of somebody with marketing skills that can help us with the message and a plan. We should have, in the membership, such a person.
If we want more shooters we need to make the sport more appealing to a younger group. I'm not sure how to pull this off. I do think the target group would be empty nesters. Attending a lot of matches is a difficult thing to do for guys with families. I know we like it when shooters get their kids and grandkids involved in the sport but as soon as a kid, goes to college, gets married and starts a family, bench shooting falls in the ditch, not enough time or money, except in special circumstances. That leaves the aforementioned group of people that are past all that. So the question is how do we get empty nesters to come shoot.
I don't know. I have many friends in this group that shoot other disciplines, getting these guys to even try bench shooting is difficult. The message needs a lot of work. As a guy that falls in this group, that's still working, I can share a few things that need improvement.
The match scheduling, allotment of loading benches, and camping spots should be on a reserved basis. It's tough to go to a match after working all week and find all the loading benches and parking spots taken by a bunch of guys that have the time to get there a few days early. When a guy complains most match directors will say something like tough sh*t, that tends to piss a guy off, especially after driving most of the night to get there. It also impacts his attendance for the next match at that range. People are involved in sports they think they're getting a fair shake in. It's already enough of a disadvantage to take on a bunch of guys that have been there working on their setup for two days.
Moving forward, it looks like we may need the services of somebody with marketing skills that can help us with the message and a plan. We should have, in the membership, such a person.