Cases
At one time or another, all of us have dreamed of, and even "developed" our own "Wildcat". I think that there is something in the genetic code that compels us to want to be different.
But as Peter said, what we usually end up with is something that has already been done, or is the ballistic twin to something else.
The two single biggest innovations in the past 30 years, (as far as extreme accuracy is concerned), has been the PPC case, and the BR case. They actually do something that other cases will not. That being, they dominate a particular shooting Discipline.
The Ultra Mags, the WSM's, and WSSM's, and the other 'innovations" are just re-arranging the powder column. In most cases, the bullet could care less.
Here is a good example. The 25 WSSM is, more or less, the ballistic twin to a 257 Roberts. The 257 Roberts is nothing but a necked down 7mm Mauser, which was developed at the end of the 19th century. Once you get past all of the hype, and glossy adds about all of that over rated "short fat" stuff, it ends up that we haven't really come that far.
But that does not mean that we are not constantly looking for a better moustrap. Many of us do things within the basic concept, like matching a specific throat length to a particular bullet design, or doing something really radical, like going to a .269 neck,
or matching a specific bullet-barrel-powder combo together to optimise a given combination.
Sure, it is still a "PPC", but in this game, it is sometimes the little things that reap the big gains.........jackie
.........jackie