Mustafa Bilal
New member
When I look down the shooting line and see that most of the other shooters are my age (55) or older, I worry about the future of BR. I realize that we are not going to attract 20 and 30 year olds very often into the sport, but I’d settle for a slow and steady stream of 40+ year olds coming into the sport. Newcomers are the lifeline of any sport, association and/or club.
BR as a whole has a problem with branding, positioning, marketing and communications. I know that because that is what my company does for corporate clients who are experiencing similar internal and external challenges. We have to make it easier for new shooters to first experience, learn to appreciate and participate in BR. That means we have to not forget why shooters gravitate to BR to begin with. Shooting small groups still remains to be the primary reason for what we do, whether new or a veteran. I see no useful or reasonable purpose to downplay small groups or warn people of the difficulty of a sport. I also see no reason to not reach out to the rest of the shooting community to attract new members. The notion that they will find us, or that they will come to us if they really want to shoot BR is a faulty assumption. Our ranks are guaranteed to continue to diminish if we follow that school of thought.
The way I look at it, if you want to do something truly difficult, go shoot a biathlon. But if you want to shoot miniscule groups under varying conditions, get close to the pinnacle of accuracy and enjoy yourself in the company of like minded individuals, then BR may just be the ticket for you. That might be a good starting point for bringing people in, getting them to string a few small groups together over time, and start sharing in on the agg trophies to become fully participating members. There are ways to get the word out without an expensive campaign, but to start and for it to succeed, we need a change in perspective among the current BR boards and membership from where we stand today.
Mustafa
BR as a whole has a problem with branding, positioning, marketing and communications. I know that because that is what my company does for corporate clients who are experiencing similar internal and external challenges. We have to make it easier for new shooters to first experience, learn to appreciate and participate in BR. That means we have to not forget why shooters gravitate to BR to begin with. Shooting small groups still remains to be the primary reason for what we do, whether new or a veteran. I see no useful or reasonable purpose to downplay small groups or warn people of the difficulty of a sport. I also see no reason to not reach out to the rest of the shooting community to attract new members. The notion that they will find us, or that they will come to us if they really want to shoot BR is a faulty assumption. Our ranks are guaranteed to continue to diminish if we follow that school of thought.
The way I look at it, if you want to do something truly difficult, go shoot a biathlon. But if you want to shoot miniscule groups under varying conditions, get close to the pinnacle of accuracy and enjoy yourself in the company of like minded individuals, then BR may just be the ticket for you. That might be a good starting point for bringing people in, getting them to string a few small groups together over time, and start sharing in on the agg trophies to become fully participating members. There are ways to get the word out without an expensive campaign, but to start and for it to succeed, we need a change in perspective among the current BR boards and membership from where we stand today.
Mustafa